Kane West sure is making music videos very interactive and innovative. Kanye West is handling things now a days through his website; promotion and all with the release of his new summer album 'Yeezus'. There is finally a music video for the lead single "Black Skinhead" but the video isn't a typical music video anyone has ever seen.
The "Black Skinhead" interactive video actually lets you choose the play and route of the video. With an Instagram icon embedded with a volume control button, which serves as an editing effect.
Kanye maybe a troubled celeb in the public eye but he is a genius when it comes to his craft. Catch the interactive creative music video and let me know what you think.